Making ideas happen — is what drives me
Throughout my career, I have come to realise that there is not enough business in creativity and vice versa. That’s why my credo can be defined as bridging the gap between the creative and business world, aimed to turn ideas into successful businesses.
I enjoy bringing tailored expertise to set forward processes and accelerate companies’ growth, working hand in hand with fantastic people.
Services
Do you have a great product, but are struggling to explain it to your market?
I have taken products from concept to launch in multiple markets; worked with companies which went from start-up to an IPO.
I can help you look at your markets in a fresh way, understand your team's potential and help you pivot, it necessary.
Scaleup research
Currently I am conducting a study to explore challenges that projects typically face once they close Series A round.
As part of this research, I am offering founders and core teams a free workshop, where we define and describe these challenges.
Please apply if you are in London. It is free and we have just 5 slots left!
Thinking
My thinking comes from speaking engagements at conferences, educational institutions and businesses gatherings across the globe, including London Tech Week, MAPIC, Service Design Fringe Festival, Uhubs, Retail Academy and others.
Topics I cover include fundraising strategy, expanding to new markets, customer experience for startups and more.
Clients and partners say
It has been a pleasure collaborating with Irina for a number of Uhubs workshops on fundraising where she has shared a number of key insights with our community of Entrepreneurs.
The audience have been impressed with Irina's broad understanding of the fundraising landscape and her helpful approach to supporting them in mapping out their fundraising strategy.
Matt Milligan, Uhubs co-founder, EY Startup Network Lead & Business Design at EY-Seren
I’ve known Irina Alabina for many years and have worked closely while she was directing marketing activities for a bank.
This was a difficult task by any standards and one that demonstrated Irina’s intelligence, flexibility, advocacy, tact, sensitivity and determination. All these skills together with a good eye would enable Irina to become an exceptional Director anywhere in the world.
Michael Wolff, Royal Designer, co-founder of Wolff Olins.
Irina has a very impressive clarity of vision. Her dissection of the business development situation is rather brilliant, given her extensive strategic marketing and service design experience - it is comprehensive and constructive, exactly what you need as a fast-moving entrepreneur. An excellent senior resource on a part- or full-time basis, depending on the size of your growing business.
Natasha Bowes, MD & Founder at BIO-TIFUL DAIRY