It has been a pleasure collaborating with Irina for a number of Uhubs workshops on fundraising where she has shared a number of key insights with our community of Entrepreneurs.
The audience have been impressed with Irina's broad understanding of the fundraising landscape and her helpful approach to supporting them in mapping out their fundraising strategy.
I enjoy working with Irina who is creative, thoughtful and above all a pleasure to be around.
Looking forward for future collaborations and would recommend her both as an expert in fundraising and as an Expert speaker.
I’ve known Irina Alabina for many years and have worked closely with her while she was directing the marketing activities for a client of mine. This client is based in Moscow and works throughout Russia.
Irina is articulate in both Russian and English. She supported me, my team, by insuring that our work would be easily understood and salient throughout many regions and cultures in Russia. It was complicated by the particular structure of this company in which Regional Directors had strong and often differing opinions about what was needed. Irina was able to convince this disparate community of idiosyncratic managers to agree to the common strategy she created and approve the work that followed from it.
That was a difficult task by any standards and one that demonstrated Irina’s intelligence, flexibility, advocacy, tact, sensitivity and determination. All of these skills together with a good eye and an appreciation of all the different aspects of design would enable Irina to become an exceptional Director anywhere in the world.
I cannot recommend her more highly.
Irina has a very impressive clarity of vision. Her dissection of the business development situation is rather brilliant, given her extensive strategic marketing and service design experience - it is comprehensive and constructive, exactly what you need as a fast-moving entrepreneur.
An excellent senior resource on a part- or full-time basis, depending on the size of your growing business.
Dan Radley
Head of Strategy at NB Studio
Ever since we first worked together on the launch of Poidem, the NB team has been in awe of Irina’s ability to talk good sense in every situation. Equally at ease in the boardroom and the agency creative department, she deftly steers the strategy and the creative task, while making sure everyone in the process has a voice.
Irina brings a wealth of expertise to every project - marketing, branding, project management and entrepreneurship - and it is our incredible good fortune to be working with Irina once again on the brand identity for Etoso.
Typically, Irina acts as the conscience not only of the business direction, but also the idea, the craft and the truth. But I think it’s her conviction that I most admire: Irina fills all of those around her with the confidence that we can achieve something remarkable.
Alan Dye
Founder & Creative Director at NB
Irina makes the complex simple.
Having worked with her for many years and across a variety of businesses and brands, Irina always brings a clear vision, a collaborative approach, undisputed industry knowledge and most importantly her empathy shines through.
Needless to say it's a real joy working with Irina and I always feel confident when she is part of your team or you’re part of her team.
joy working with Irina and I always feel confident when she is part of your team or you’re part of her team.