Launch or expansion
Growth is what any business wants but quite often new opportunities come with new challenges. I help companies to:
Create, validate and implement Launch or Go to market strategies
Segment audiences and map customer experiences
Create a new brand, articulate values and tell a story
Develop communication strategies for customers and stakeholders
Team alignment
Using a variety of facilitation techniques, including LEGO Series Play methodology, I run workshops aimed to:
Create a shared vision of a business strategy, product/service etc.
Diminish communication barriers between different teams
Provide an unbiased bird’s eyes view picture of a business
Surface underlying challenges and find possible solutions
Capabilities
Strategy
Wide range of capabilities which help see the big picture, set clear goals and actions to achieve them:
Marketing
Business development
Go to market strategy
Service and product strategy
Communication strategy
Customer experience
All necessary to establish a customer focused business:
Customer experience strategy
Concept development
Journey mapping
Service blueprints
Ecosystem design
Interface design
Accessibility design
Branding
Everything that helps to create and launch a brand:
Positioning
Brand platform and value
Tone of voice
Storytelling
Graphic and digital design
Communications 360 degrees
Communications
Everything that helps to tell the story about a company or service, reach your target audiences, customers, employees, partners and stakeholders and communicate with them using their language.